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UFC on FOX 3 Only Averages 2.25 Million Viewers, But Wins Saturday Time Slot in Key Adult Demo

Esther Lin, MMA Fighting
Esther Lin, MMA Fighting

The early ratings figures for the UFC's third outing on FOX are in and there's both good and bad news.

According to a report by TV By The Numbers, UFC on FOX 3 pulled in a total of 2.25 million viewers. Among adults 18-49, the event earned a 1.0 rating and 4 share. The event was headlined by a lightweight fight between Jim Miller and Nate Diaz and took place at the Izod Center in East Rutherford, New Jersey.

That figure is good enough for UFC to have won the evening in their time slot among major networks in the key adult demo, but not good enough to top CBS in viewers overall.

Additionally, UFC on FOX 3's initial ratings figures are down considerably from UFC on FOX 2, which itself was a decline from the first UFC on FOX.

UFC on FOX 2, which featured a main event between light heavyweights Rashad Evans and Phil Davis, earned overnight numbers of 4.57 million. UFC on FOX, an event headlined by a UFC heavyweight title clash between Junior dos Santos and Cain Velasquez, pulled in initial average estimates of 4.64 million.

Both numbers eventually went up when final ratings were available, though generally not by huge leaps. UFC on FOX 2 eventually scored 4.7 million viewers and peaked with 6 million. UFC on FOX 1's final numbers saw an average of 5.7 million viewers and a peak of 8.8 million viewers.

Final average numbers and a peak figure for UFC on FOX 3 should be available Monday or Tuesday.

UFC on FOX 4 is expected to take take place on August 4th at the Staples Center in Los Angeles, California. UFC middleweight and commentator Brian Stann confirmed on last night's broadcast he will headline the event in a bout with former Bellator middleweight champion Hector Lombard.

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