Welcome to MMA Squared. Today we say farewell to UFC on FOX, the ‘mainstream’ showcase. Booking vacillated between #1 contender fights and attempts to build PPV stars. Its inaugural event set the...
Big names and the promise of an all-action main event which delivered couldn’t bring a big rating to UFC on FOX 30.
UFC on FOX 28, which saw Jeremy Stephens beat Josh Emmet in the main event, was the fourth lowest-watched FOX live special to date.
No Conor McGregor or Ronda Rousey? No ratings.
In a year when most shows struggled on pay-per-view unless they had established draws on top, UFC 219 bucked that trend.