Archives for Holly Holm vs. Valentina Shevchenko

MMA Squared: UFC on FOX is ending, here’s what it did well and what it tried to do

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Welcome to MMA Squared. Today we say farewell to UFC on FOX, the ‘mainstream’ showcase. Booking vacillated between #1 contender fights and attempts to build PPV stars. Its inaugural event set the...

UFC on FOX 30 does perplexing lowest rating in series history

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Big names and the promise of an all-action main event which delivered couldn’t bring a big rating to UFC on FOX 30.

UFC on FOX 28 does 2,037,000 viewers, but streaming numbers tell bigger story

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UFC on FOX 28, which saw Jeremy Stephens beat Josh Emmet in the main event, was the fourth lowest-watched FOX live special to date.

UFC’s 2017 declines in viewership across the board points to value of megastars

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No Conor McGregor or Ronda Rousey? No ratings.

Cyborg vs. Holm looks to have been third-biggest UFC PPV of 2017

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In a year when most shows struggled on pay-per-view unless they had established draws on top, UFC 219 bucked that trend.