Archives for Holly Holm vs. Valentina Shevchenko

MMA Squared: UFC on FOX is ending, here’s what it did well and what it tried to do


Welcome to MMA Squared. Today we say farewell to UFC on FOX, the ‘mainstream’ showcase. Booking vacillated between #1 contender fights and attempts to build PPV stars. Its inaugural event set the...

UFC on FOX 30 does perplexing lowest rating in series history


Big names and the promise of an all-action main event which delivered couldn’t bring a big rating to UFC on FOX 30.

UFC on FOX 28 does 2,037,000 viewers, but streaming numbers tell bigger story


UFC on FOX 28, which saw Jeremy Stephens beat Josh Emmet in the main event, was the fourth lowest-watched FOX live special to date.

UFC’s 2017 declines in viewership across the board points to value of megastars


No Conor McGregor or Ronda Rousey? No ratings.

Cyborg vs. Holm looks to have been third-biggest UFC PPV of 2017


In a year when most shows struggled on pay-per-view unless they had established draws on top, UFC 219 bucked that trend.