Starting with UFC 270, the standalone pay-per-view prices for UFC events on ESPN+ are again going up, with the streaming platform increasing the cost to $74.99 from its current price of $69.99.
Also getting a bump is the ESPN+ PPV Package, which includes one UFC pay-per-view event and a year subscription to the streaming platform. That will now cost $99.98, up from $89.98.
The change, which marks the third price hike since the UFC struck a broadcast deal with ESPN, was announced on Thursday by Neo Media World, a marketing agency affiliated with the network. Not affected by the increase is the monthly subscription fee for ESPN+, which currently stands at $6.99, and the yearly membership of $69.99.
One year ago, the Disney-owned ESPN announced that beginning with UFC 257, UFC pay-per-view prices would be raised to $64.99 from the previous price of $59.99.
The increases come after a record-breaking period of company profits for Endeavor, the UFC’s parent company. The talent and entertainment conglomerate credited the MMA promotion as a major revenue driver at a time when other properties were still emerging from pandemic-induced losses.
In the third quarter of 2021, Endeavor, which this past April went public, announced $1.4 billion in revenue with a net income of $63.6 million. One year earlier, the company lost $21.8 million. Endeavor CEO Ari Emanuel called the third-quarter earnings the “best nine-month, year-to-date period in UFC history.”
ESPN+ continues to see explosive growth in a crowded streaming marketplace with a reported 17.1 million paid subscribers, a year-over-year increase of 66 percent. The cable channel ESPN, meanwhile, continued to lose viewers with 76 million households, down 24 percent from its 2011 peak of 100.1 million.