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Jake Paul expands boxing business, signs multi-division champion Amanda Serrano to his promotion company

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Jake Paul has continued to build his boxing business by not only launching his own promotion company, but signing a multi-division champion to his roster.

Amanda Serrano, who competed in the co-main event on the recent card headlined by Paul and ex-UFC champ Tyron Woodley, has signed an agreement to join Most Valuable Promotions as her new boxing promoter.

Paul announced the deal on Instagram on Thursday after he launched his own promotion company ahead of the fight with Woodley, which served as a co-promoter alongside Showtime for the event.

“The GWOAT Amanda Serrano officially signed as the first MVP athlete,” Paul wrote on Instagram. “Amanda is the No. 1 pound-for-pound female fighter in the world and the greatest Hispanic female athlete of all time. Amanda hasn’t had someone with a big platform really put her on. She’s so marketable and a natural born superstar.

“There’s a new era of boxing and there’s a new way about promoting these fights and there’s a new way to become a big fighter and that’s what we specialize in at Most Valuable Promotions. Amanda already has the skills, and now we’re going to add our secret sauce into the equation.”

Paul’s promotion company was formed alongside his manager Nakisa Bidarian and together they negotiated the deal to bring the 24-year-old social influencer to Showtime following two previous fights held under the Triller Fight Club banner.

For his first fight with Showtime, Paul earned $2 million in disclosed pay with additional money earned on the back end of the pay-per-view. Buyrates are not released to the public.

During fight week ahead of his own bout against Woodley, Paul was constantly pushing Serrano as the top pound-for-pound fighter in women’s boxing while also insisting that she was promoted as the co-main event on the card.

Serrano ultimately secured a unanimous decision win over Yamileth Mercado that night, which brought her overall winning streak to 27 fights in a row while holding titles across multiple divisions. She has also dabbled in MMA, where she holds a 2-0-1 record including a submission win back in June under the IKON Fighting Federation banner.

Now, Serrano will team up with Paul as her promoter as she seeks bigger fights and more lucrative paydays including the possibility of finally facing off with Irish boxing superstar Katie Taylor.

As for Paul, he’s still working toward his next fight, which may come before the end of the year. With a 4-0 record, he has quickly become one of the most talked about figures in combat sports and he recently called for a showdown against undefeated prospect Tommy Fury, who also competed on the undercard of the Showtime event headlined by the Ohio native.