Conor McGregor remains the biggest draw in combat sports, and he’s got the numbers to back it up.
According to paperwork posted by McGregor on Twitter, UFC 257 sold just over 1.5 million buys — 1,504,737 to be exact — which is just slightly lower than the reported numbers that came out earlier this year.
At the time, UFC 257 reportedly sold around 1.6 million pay-per-view buys and this number is just under that number for worldwide sales.
The total pay-per-view sales also determines how much McGregor gets paid on the backend by the UFC, which is typically configured based upon a particular dollar amount per PPV buy over a certain threshold. Those figures are not made public by the UFC.
McGregor suffered a second-round knockout loss to Poirier that night but it didn’t stop the event from going down as one of the biggest UFC pay-per-views of all time and currently ranks as the second highest selling card in 2021 — just behind McGregor vs. Poirier 3 at UFC 264, which reportedly sold around 1.8 million pay-per-view buys.
As it stands, McGregor has participated in every single pay-per-view in the top five for all time sales in the UFC with his bout against Khabib Nurmagomedov still sitting at No. 1 overall with 2.4 million buys.
A multitude of times, leading to a $4.2bn dollar acquisition of the company in 2016. Then I went a multitude more, perching the company up to an almost $11bn valuation, where it sits now in today’s market. Incredible! https://t.co/IBQHn4ihHW— Conor McGregor (@TheNotoriousMMA) October 4, 2021
Of course it’s no surprise that McGregor remains the UFC’s most profitable draw as he has routinely drawn massive numbers on pay-per-view including his 2017 boxing match against Floyd Mayweather, which also sold around 4.3 million buys.
Earlier this year, McGregor was ranked as the No. 1 highest paid athlete in sports, although the majority of the money he made during that time period came from selling the majority share in his whiskey company, Proper No. 12.
While McGregor can celebrate the pay-per-view sales he’s produced this year, he’s currently out of action until sometime in 2022 after he suffering a gruesome broken leg in his third fight with Poirier back in July.
McGregor is currently rehabilitating his injury in the United States but he’s not expected to compete again for at least a year due to the injury suffered in the fight.