Ahead of his next title defense, Israel Adesanya is making the most of a big sponsorship opportunity.
The UFC middleweight champion shows off his signature style and spouts off some words of wisdom in a new advertisement for Puma, which can be seen below:
In the spot, “The Last Stylebender” shares a few of his favorite philosophical phrases, such as “I don’t throw and hope. I aim and fire,” and “Whoever said the sky is the limit doesn’t know about the universe.”
Adesanya is the first MMA fighter to be signed to a Puma sportswear deal.