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Video: Israel Adesanya stars in Puma spot

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Israel Adesanya
@stylebender, Twitter

Ahead of his next title defense, Israel Adesanya is making the most of a big sponsorship opportunity.

The UFC middleweight champion shows off his signature style and spouts off some words of wisdom in a new advertisement for Puma, which can be seen below:

In the spot, “The Last Stylebender” shares a few of his favorite philosophical phrases, such as “I don’t throw and hope. I aim and fire,” and “Whoever said the sky is the limit doesn’t know about the universe.”

Adesanya is the first MMA fighter to be signed to a Puma sportswear deal.

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✨ Fast with the paws and still got my claws!

A post shared by Israel Adesanya (@stylebender) on

Up next for the undefeated Adesanya (19-0), he defends his UFC title against Paulo Costa (13-0) in the main event of UFC 253 in Abu Dhabi on Sept. 26.