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Morning Report: Joe Rogan signs podcast deal with Spotify worth more than $100M

Esther Lin, MMA Fighting

Though in the MMA world, Joe Rogan is largely seen as one of the chief commentators for the UFC, in reality, Rogan’s most successful business venture has been his podcast, The Joe Rogan Experience, which he has hosted for 11 years and has become one of the most popular podcasts in the world. And now, through a landmark deal with Spotify, Rogan is going to make a king’s ransom.

Yesterday, it was announced that Rogan will be moving his podcast exclusively to the Spotify platform, in a deal that is reportedly worth more than $100 million, per The Wall Street Journal. Rogan himself confirmed the move to Spotify with a statement released on his YouTube channel.

“Hello everybody! I have an announcement. The podcast is moving to Spotify. I signed a multi-year licensing agreement with Spotify that will start on September 1. Starting on September 1, the entire JRE library will be available on Spotify as well as all the other platform, then, somewhere around the end of the year, it will become exclusive to Spotify, including the video version of the podcast. It will be the exact same show. I am not going to be an employee of Spotify. We are going to be working with the same crew doing the exact same show, the only difference will be it will now be available on the largest audio platform in the world. Nothing else will change. It will be free. It will be free to you, you just have to go to Spotify to get it. We’re very excited to begin this new chapter of the JRE and I hope you’re there when we cross over. Thanks.”

Rogan had reportedly been reluctant to host his podcast on the Spotify platform, citing superior revenue generation with other services. However, recently, Spotify has invested heavily in acquiring other media companies and podcasts, making a concerted effort to widen its scope beyond just a music streaming service. Spotify issued a press release yesterday, praising their new partner’s work and citing Rogan’s place in culture as a key factor in their interest in bringing him onto the platform.

“Since its launch in 2009, the pioneering Joe Rogan Experience (JRE) has broken ground and built one of the most loyal and engaged fan bases in the world. Rogan brings his sensibilities as a stand-up comic to the show, and alongside dynamic and diverse guests, he fearlessly broaches far-ranging topics including neuroscience, sports, comedy, health, infectious disease, and our ever-changing culture—all with a mix of curiosity and humor. . .

“Bringing the JRE to Spotify will mean that the platform’s more than 286 million active users will have access to one of culture’s leading voices.”

Rogan’s show will debut on the platform on September 1st, and become exclusive to Spotify sometime later this year.


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Thanks for reading and see y’all tomorrow.



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