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Sean O’Malley offers inside look at UFC 248 training camp for $5

Esther Lin, MMA Fighting

For Sean O’Malley, first there was Twitch, and now there’s Taki.

One week away from his long-awaited return at UFC 248, the popular bantamweight is back on his side hustle, monetizing personal content with a behind-the-scenes look at his preparation for a fight with Jose Alberto Quinonez at the March 7 pay-per-view event.

Fans pay $5 to access a four-part short-form documentary that offers a “behind-the-scenes confessional” during O’Malley’s camp, per a release from his management firm Ruby Sports and Entertainment. For $225, one fan can get “worn and signed” training gloves along with the series, which launched on Tuesday.

“It will show where my weight is at, what I’m eating, what my schedule is looking like for the next few days, and how I feel mentally getting back in the Octagon,” O’Malley stated in the release. “After my fight I’ll break it down and go over it with you guys and answer your questions.

“Taki has been a great way to find out what you guys want to know, and interact on a 1-on-1 basis with my fans. Looking forward to doing new and more creative things with Taki to interact with my fans.”

Taki, launched in January by blockchain-based platform Rally, has signed up approximately 100 “creators” that include O’Malley and former two-division UFC champ Daniel Cormier. The platform promises to give creators almost 100 percent of the revenue they generate producing personalized content for fans. In contract, Cameo, which allows fans to get personalized messages from their favorite stars, charges 25 percent of revenue, while Patreon, a popular sponsorship platform, charges up to 12 percent.

Since his star-making turn in the UFC, O’Malley has made it his business to diversify income streams. After his career was halted by a suspension that was the result of ingesting tainted supplements, he built a following on Twitch, where he once claimed to make approximately $4,500 every month playing Fortnite for an audience of between 50 to 60 people over eight-hour “shifts.”

O’Malley will put his undefeated 10-0 record on the line, making his third octagon appearance against Quinonez, whom he was scheduled to face at UFC 229 before his anti-doping woes began.

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