This past weekend, Justin Gaethje knocked out James Vick in the main event of UFC Lincoln, and while the viewership numbers haven’t come in yet, it almost certainly was not the biggest combat sports event of the weekend, at least not monetarily. That honor would fall clearly to the celebrity boxing match between well-known YouTube personalities KSI and Logan Paul, which an estimated 750,000 people payed $10 to watch. It was, by all accounts, an enormous success and one that some MMA personalities believe reveals just how easy fight promotion is.
“I loved what they are doing because they are showing how easy it is to promote a fight!” Brendan Schaub said on his Below the Belt podcast. “When everyone goes, ‘Being a promoter is so difficult.’ Really? These kids have zero background! They both decided, ‘Hey, we both have a following,’ and they did it all their own. I’m sure they lined up with some help to acquire the arena and get the ticket sales and all that, but for the most part two famous guys showed you how easy it is to promote and sell a fight. It is not rocket science. No one is skilled at doing this. We give way too much respect to these promoters. They are not that skilled. It’s very obvious who should be fighting, what fight to make, how to build a fight.”
KSI and Paul both have tremendous social media influence as individuals but are novices in the fight promotion game. Nonetheless, the managed to put on an event that sold more pay-per-views (albeit at a far lower price point) than any UFC event this year. For Schaub, that is just indicative of the UFC’s failings as a promotion. When amateurs can outsell world class competition, Schaub says, the promoter is not doing their job.
“When a fight does not sell, that’s when you realize how s**tty a promoter is,”” Schaub continued. “Whenever there’s two headline UFC fighters, both those guys are so f**king talented it’s not even funny. For those fights not to sell should not rely on a fighter. That’s where a promoter or the marketing business of the UFC, or name whatever boxing promoter you want, should come into play. It is not the responsibility of them. Them being the fighters.
“For these two guys with zero background to s**t on any UFC fight this year, numbers-wise, shows you how poorly of a job the UFC is doing at times and how easy it is to promote a fight.”
Schaub’s opinion runs in direct opposition to Dana White’s own stance on the matter, which is that it is the role of fighters to promote themselves. That could perhaps explain why the even the champion vs. champion superfight of UFC 226 didn’t even break 400,000 PPV buys. Of course, there’s one way to shore up those numbers, just sign Logan Paul. Schaub says he wouldn’t put it past the UFC to do just that given the success of the event this weekend, after all, they did sign CM Punk.
“People want to hate on these, tell me how this is any different than the UFC signing CM Punk?” said Schaub. “I will wait. . .
“Again, you’re going down a tricky road because someone in the UFC offices is watching going, ‘That Logan Paul looked pretty good. How much does he weigh?’ You’re bats**t crazy if you don’t think in the UFC office this morning someone went, ‘We’re just spit-balling ideas here, did anyone see the Logan Paul fight? He didn’t look terrible! What numbers did they do? Better than any card we’ve had this year. Should we sign him?’ I guarantee there’s a spark interest of signing Logan Paul to the UFC.”
More BJJ Scout in your life.
Considering Yoel almost ended him like four times, I would think Bobby Knux would do almost anything other than fight him again.
Oscar on his MMA change of heart.
Conor still popular with the boxing crowd.
Another Conor vs. Khabib promo.
Anik & Florian. Recapping UFC Lincoln and the greatness of Justin Gaethje.
SOCIAL MEDIA BOUILLABAISSE
Nate had himself a day.
https://t.co/bplMXGL4mr— Nathan Diaz (@NateDiaz209) August 27, 2018
For all you little bitches out there bowing down.
You know who u are ....
I need some weed out here— Nathan Diaz (@NateDiaz209) August 28, 2018
Buffer with a bad excuse.
With all respect Nate that is not what I meant by saying the word “bow”, I meant it as a sign of respect as in when greeting someone, not a sign of submission as I’d never expect you to do that for anyone @NateDiaz209 https://t.co/TkMUOTYnmX— Bruce Buffer (@brucebuffer) August 27, 2018
Also, Justin throwing out some names he wants to fight.
Ferguson— Justin Gaethje (@Justin_Gaethje) August 28, 2018
Blaydes keeping it real.
Fans think they wanna hear real shit from fighters till they bring up their kids. Fans wanna see us crack our skulls open with no regards for our sons & daughters they just wanna see bloodshed who cares if we can read to our kids when they are 7 or 8— Curtis Blaydes (@RazorBlaydes265) August 26, 2018
Well two days later and this all still feels like a bad dream. The old me yrs ago would've just went into isolation for a couple weeks and ignored everything in life. But things have changed I am now a adult with a beautiful family and serious responsibilities. My son is 4 and a half months old now and I have missed half his life gone away to training camps. My girl has been so strong and amazing holding our family down and taking care of our son all by herself. All of her family is back home in Hawaii where she's from and my family lives 2 hrs away so she's pretty much did it all on her own. She's such a amazing mother and I love my family so much!! I was beat but not broken I am still 9-2 in the UFC, only 31 yrs old and many great yrs of fighting ahead of me. And most importantly I have never lost my passion for this fight game and still love it as much as the first day I started! I will rise from this, show my son not to give up when times get hard and will continue to work hard to give my family the best life possible in the future and make sure they never need or lack anything they need in life!!
Rockhold back at AKA.
Hashtag call out.
No filter, no makeup, NO BROKEN ARM, no injuries. Ready to get back in there asap. @Mickmaynard2 @danawhite @ufc #PutMeBackIn #YouKnowIWon #NextGirlsGettinFucked #WheresGrassosFineAssAt #UFCLincoln pic.twitter.com/eMuQRJWmzW— Angela Hill (@AngieOverkill) August 27, 2018
Submission by suffocation.
Check this Sub out... ♂️ Brut - Jitsu Talented .... @vagnerrocha_vrma Always innovating!!! Suffocation Sub Combat Jiu Jitsu. saca só esta Finalização ... ♂️ Brut - Jitsu puro .... pensa no desespero do rapaz ali @vagnerrocha_vrma Sempre inovando !!! Orgulho meu irmão finalização por Sufocamento, famoso noiva de Copacabana Marque seu amigo que adora uma grosseria #fightsports #vrma #combatjiujitsu
Hendo is now officially Team Khabib.
Always fun meeting fans, especially when they have cool wigs. Also I feel like a Q-tip with this thing on! pic.twitter.com/pFwUd2vBe4— Dan Henderson (@danhendo) August 27, 2018
Fight announcement incoming?
TODAY IN MMA HISTORY
2005: One of the most anticipated fights in MMA history took place when Fedor Emelianenko finally squared off against Mirko Cro Cop at Pride FC Final Conflict 2005. Emelianenko went on to win a unanimous decision to retain his heavyweight title. This event also saw Mauricio Rua knock out Alistair Overeem and Ricardo Arona to win the 2005 Middleweight Grand Prix, capping off one of the greatest years in MMA history.
2010: At UFC 118, Frankie Edgar and B.J. Penn rematched their controversial first bout that saw Edgar win the UFC lightweight championship. In the rematch there was no controversy though as Edgar swept the scorecards, taking a clear decision victory over the former champion. This event also hosted one of the most shambolic spectacles in UFC history, when Randy Couture submitted boxing legend James Toney in the co-main event.
Like the old saying goes, “If you can’t beat them because you’re a one-note promoter with a tired and played out note, sign them.”
Thanks for reading and see y’all tomorrow.
Are the UFC good promoters?
This poll is closed
They’re fine but KSI and Logan Paul are better.