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UFC 229 is No. 2 in-demand ticket in company history

Conor McGregor Esther Lin, Showtime Sports

If there was any thought that Conor McGregor’s loss to Floyd Mayweather Jr., last year would impact his box office appeal to MMA fans, ticket sales for UFC 229 would quickly dispel that theory.

One week after tickets were put on sale to the public, with almost all gone within three minutes of the public sale, the show has now become the second most in-demand ticket in UFC history and one of the bigger sports tickets in modern history on the secondary market.

As of Aug. 23, Stubhub had sold 1,441 secondary market tickets for a $995 average price. Seat Geek’s average sale price was well over $1,000. That average would be the second-highest aside for any UFC event in history. The highest remains the Nov. 12, 2016, show in Madison Square Garden, which was headlined by McGregor vs. Eddie Alvarez, but was a far more loaded show underneath.

That type of average would be in line with the biggest sporting events every year.

The cheapest secondary market ticket on Aug. 27 was $636 for a single ticket, but to get two tickets together, the lowest price would be $726.75. The first few rows of ringside right now are on sale for anywhere from $5,000 with the few front row seats left going for $28,000 and up.

There are a few seats left at AXS tickets, but they are the first set of elevated bleachers going for $2,000 to $2,505. It’s not sold out as in there are some seats left on the primary market, but there are few.

Stubhub also shows a worldwide demand, as 35 percent of sales have come from outside the U.S., with Canada, Australia and the U.K. being the leading markets along with Ireland and Russia, the home countries of the two fighters. Thus far, only five percent of Stubhub sales have come from Ireland and three percent from Russia.

It is also a traveling crowd, as Nevada is not one of the places where the secondary market is significant, with California being the biggest followed by Texas, Florida, New York and New Jersey.

The live primary gate is expected to break the Nevada UFC record but fall shy of the $17.7 million for the McGregor vs. Alvarez show.

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