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Luke Rockhold scores deal as new face of Ralph Lauren cologne

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UFC 199 Open Workouts Esther Lin, MMA Fighting

Luke Rockhold is making big moves outside the Octagon.

The former UFC middleweight champion was announced as the new face of a prominent cologne Friday evening. Polo Ralph Lauren posted on its Instagram its new relationship with Rockhold, as the new face of the Polo Blue fragrance.

Rockhold, 33, has done some professional modeling over the last few years and is signed with Soul Artist Management, the company that helped proper the career of Channing Tatum. He has modeled at New York Fashion Week. Rockhold was also a recent guest on The Millionaire Matchmaker.

Inside the cage, Rockhold (16-4) fell most recently to Yoel Romero by third-round knockout at UFC 221 last month in Perth, Western Australia. The Santa Cruz, Calif., native has lost two of three, but still boasts a 6-3 record in the UFC and remains regarded as one of the top middleweight fighters in the world.