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Last May, HBO boxing's Jim Lampley told the Rich Eisen Show that he "felt terrible" for anyone who paid any amount of money to watch the "fight of the century" between Manny Pacquiao and Floyd Mayweather.
He was critical of just about every facet of the bout from its inception to its culmination, but you'd never guess it listening to him talk about the world's leading MMA promotion with Bill Simmons on his podcast.
"[UFC] make the top people fight against the top people," Lampley told Simmons. "It's more like the NFL model where any given Sunday top guys are going to fight top guys. But of course what that eliminates for them is the pinnacle event. When everybody has four to five losses you can't put together Mayweather-Pacquiao because the public wants to see people rise up way above the normal universe and then get together in some sort of summit meeting and that's when you get the million buy Pay-Per-View, or in the case with Mayweather-Pacquiao the 4.4 million buy PPV.
"UFC will never be able to construct an event like that as long as they use the model they're using. I'm not saying it's wrong. I think there are intelligent reasons for them to do what they do but we're always going to have the bigger showcase events when they happen."
Simmons countered by pointing out that the UFC holds far more consistently high-level events. Maybe not on the level of a Mayweather-Pacquiao, but that's quite the measuring stick.
If you thought Lampley would make it out of an MMA segment without insulting fans, don't you worry.
"That's why they're doing so well," Lampley responded. "It's a lesser amount of rounds and shorter rounds and it's more violent so it suits cyber-era attention spans better than the 12-round fight does. There are a lot of reasons why for young people at this moment the UFC is probably more popular that boxing, but we're not going away.
"We're not evaporating from the landscape. We still have a certain cache which goes with 125 years of gloved prize fighting existence and all the socio-political impact that our fighters have had."
5 MUST-READ STORIES
Drugs galore. Kimbo Slice and Ken Shamrock both test positive for steroids at Bellator 149.
‘I wanted to fight, that's the bottom line.' Holly Holm calls Dana White's criticism of her manager "frustrating."
‘I'm a faster, sharper version of what he is.' Henry Cejudo responds to "disrespectful" Joseph Benavidez.
Conspiracy. T.J. Dillashaw says Urijah Faber and Conor McGregor brought him on The Ultimate Fighter as "a trap."
Smooth. Chuck Mindenhall explains that Benson Henderson blazes a path, but doesn't get bogged down with who follows.
Watch The MMA Hour with Holly Holm, Mark Hunt, Junior dos Santos, TJ Dillashaw, Bobby Green, Firas Zahabi, Shaun Al-Shatti and Jorge Masvidal in studio.
MEDIA STEW
Paige VanZant making her debut.
Donald Cerrone is back at the rodeo.
Urijah Faber doesn't like Conor's chances in a rematch with Nate Diaz.
Cris Cyborg talks Holm-Tate, Holm-Rousey and Tate-Rousey.
Randy Couture pulled a family out of a car crash in Mexico.
Pros like GSP, Wandy, Firas and others break down a fight between Batman and Superman.
Long watches.
Chael Sonnen vs. Michael Bisping UR Fight Full Match
...
TWEETS
Heating up.
I want it. You want it. Your coach wants it. One battle took place but the war is not over! #UFC200 pic.twitter.com/kslOseYIQD
— Jose Aldo Junior (@josealdojunior) March 21, 2016
Close.
36 days until Victory #ICanAndIWill
Posted by Jon "Bones" Jones on Monday, March 21, 2016
I won the belt. Ur idol gave it away. My face is straight. My 2 belts are great. And bank acct is champ material. :) https://t.co/zL3XcFVWKE
— Daniel Cormier (@dc_mma) March 22, 2016
Did you watch?
I did it!!!
— Paige VanZant (@PaigeVanzantUFC) March 22, 2016
Killed it!! Congrats to @paigevanzantufc @markballas on a huge night. 1-800-868-3410 East Coast... https://t.co/5hMWfcdS2s
— Urijah Faber (@UrijahFaber) March 22, 2016
Congrats to our girl @paigevanzantufc tonight on dancing with the stars!!! She killed it!!! Make... https://t.co/nuFYS7lmz2
— chad mendes (@chadmendes) March 22, 2016
Yo @PaigeVanzantUFC just killed it on #DWTS #UFCfam
— Derek Brunson (@DerekBrunson) March 22, 2016
Get well soon.
Clear to start do some bike and upper body, can't wait to start training hard and use my @hayabusafight gloves||--->>>...
Posted by Rafael Dos Anjos on Monday, March 21, 2016
@RdosAnjosMMA Eddie Alvarez
— Edward Alvarez (@Ealvarezfight) March 22, 2016
Beef.
@mayhemmiller @FrankMerendaVV defending yourself from a back take in the shower in a correctional facility is not scheduled training...
— Bigslow (@LukeBarnatt) March 21, 2016
If @RondaRousey decides to end her retirement maybe she could meet me at 140 #ufc198 #moneyweight @TheNotoriousMMAhttps://t.co/xUmA9wk2tM
— Cris Cyborg (@criscyborg) March 22, 2016
Hope @TheNotoriousMMA fired his Moving Buddy Pretty sure he taught him how to Move his hand in a Graceful Tap Motion pic.twitter.com/Zb2sOK2ISZ
— Tony Ferguson (@TonyFergusonXT) March 22, 2016
Hmm.
I am going to be opening up a management agency soon. Any #MMA athletes looking for elite representation send me a message.
— Shane Carwin (@ShaneCarwin) March 21, 2016
Camping.
Gettin these snap drills in with Wrestling Adam. Looks simple enough, but one wrong ste... https://t.co/tFjQYJR8eF pic.twitter.com/2XtRF6qk2s
— Alpha Cat Zingano (@CatZingano) March 21, 2016
Valeu pelo treino Ishii
Posted by Fabricio Werdum on Friday, March 18, 2016
Make it happen.
Hey @BacheloretteABC, @chrisbharrison and @ABCNetwork... LET'S DO THIS! #JohnnyHollywoodOnTheBachelorette pic.twitter.com/7xDfw3murK
— Johnny Hollywood (@HollywoodCase) March 21, 2016
FIGHT ANNOUNCEMENTS
Announced yesterday (Mar. 22 2016)
Brent Primus vs. Gleristone Santos at Bellator 153
Frank Waisten vs. Jonathan Wilson at UFC 199
Marcos Galvao vs. Eduardo Dantas at Bellator 156
Abubakar Nurmagomedov vs. Matthew Fincu at WSOF 30
Steve Kozola vs. Gil Guardado at WSOF 30
Carlos Garcia vs. Jason Pacheco at WSOF 30
Adam Acquaviva vs. Andres Ponce at WSOF 30
Jeff Roman vs. Nick Salantri at WSOF 30
Heather Jo Clark vs. Karolina Kowalkiewicz at UFC Fight Night: Arlovski vs. Overeem
Found something you'd like to see in the Morning Report? Just hit me up on Twitter @SaintMMA and we'll include it in tomorrow's column.