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Ronda Rousey signs endorsement deal with Carl's Jr.

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Jason Silva-USA TODAY Sports

The mania surrounding UFC women's bantamweight champion Ronda Rousey continues to grow, both as a celebrated sports figure and endorsement machine. In terms of the latter, a spokesman confirmed to on Monday that Rousey will be the new face of U.S. burger chain Carl's Jr.

Specific terms of the deal are not known, but her national television ad is reportedly set to debut in a few weeks. The fast food retail chain also Tweeted about Rousey and her impending advertisement on Sunday:

Rousey most recently competed at UFC 190 on Saturday where she defended her title in a mere 34 seconds, knocking out Bethe Correia in the first round. Her MMA record stands at 12-0.