"The fighters aren't thrilled about it," White told Power 106 Los Angeles Wednesday. "I don't know, man. These guys don't get it. These guys are short-sighted sometimes. It's good for the industry. It's good for everybody. You want to have a deal like this.
"Let me tell you what's going on. Our weigh-ins are live on TV. You see some of the underwear these guys wear? Guys in like SpongeBob SquarePants underwear. We need to take this thing to the next level and have them in all Reebok gear."
After Schaub claimed he 'made six figures in sponsorship in each of his last 6 fights,' White mocked him last week on TSN's Off the Record with Michael Landsberg.
White discredited the notion that Schaub, specifically, earned anywhere near that sum in sponsorship income, then rattled off a handful of businesses he claimed to be working with the heavyweight.
Schaub responded days later on Rogan's podcast, saying the list of sponsors was incorrect. He said that most of the names White read were off his banner -- not his actual sponsors. One sponsor being outright wrong.
"I just think he was misinformed," Schaub told Rogan. "Someone misinformed him. I've never even heard of that. That's not my sponsor. It's not even a sponsor I work with."
Wednesday, White had more company names who may or may not sponsor a certain unnamed UFC heavyweight.
"Some of these sponsors, one guy, I'm not kidding you, 'NoHo Hangover' is one of his sponsors," White said. "1-800-radiators. Condom Depot. I could go on for days. DNL Deli Market. The Tire Barn. These are some of the sponsors these guys have.
"Reebok has stepped up. These guys have spent a lot of money. We're giving every dime of the money that's coming in to the athletes."
Asked to explain the backlash, White's explanation was simple.
"Change," said White. "Change freaks everybody out. Listen, these guys can all keep their sponsors. They can all have them. They just can't wear them in the octagon. That's no different from any other sports organization on earth. NFL, NBA, Major League Baseball. It was the next step for the evolution of the sport. It had to be done, but nobody likes change."
White admits the deal has been a tough sell to fighters, but says the relationship 'could' be a launching pad for at least one fighter presumably already earning millions of dollars.
"If this thing goes right and it does well, there could be a Michael Jordan for Reebok in this group of guys and girls. It could be Ronda. It could be this one or that one that could have a long-lasting relationship with Reebok for the rest of their life. It's a good thing."
Back to Ronda, White uses the UFC's biggest star as an example of someone making it by just fine without 'in-cage' sponsorships.
"To tell you the truth, Ronda is actually one of the most sponsored people in the UFC," White said. "She makes millions of dollars in sponsorship. She's never worn one in the Octagon, ever. She wears UFC stuff. It's part of the evolution of the sport.
"For the toughest guy's and girls in the world, this thing's like a hair salon. Everybody freaks out and starts gossiping and freaking out. It'll blow over."
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Ryan Bader (@ryanbader) May 20, 2015
Apparently you begged to get out of them also. Good luck sat. If AJ doesn't whoop your ass I will. https://t.co/9Dl9lsOJ3M— Ryan Bader (@ryanbader) May 20, 2015
@BryanCaraway Riddle me this, riddle me that. Caraway dont be a pussy cat. Sign the dotted line or I'll embarrass ya w/more hot fire rhymes!— Aljamain Sterling (@FunkMaster_UFC) May 20, 2015
Ur a blackbelt & Im only a purple, standup or on the ground Ill out work and choke you. If u resist I'll punch u till u turtle @BryanCaraway— Aljamain Sterling (@FunkMaster_UFC) May 20, 2015
Don't hurt him.
Bit of a size difference.
Hey @FRANKTRIGG looks like we's going to be in the HOF.— Matt Hughes (@matthughes9x) May 21, 2015
Get well soon.
Sorry Wendell & fans, I tried my best to tuff thru the pain & I know u can never fight at 100% in this sport but I'd like to be at least 70%— TJ Waldburger (@TJWaldburger) May 20, 2015
Please be careful.
I mean when given/maybe not given the opportunity to slide down on a pbr bull. One take full... https://t.co/2vypnH5xP2— Cowboy Cerrone (@Cowboycerrone) May 20, 2015
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Announced yesterday (May 20 2015)
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