Filed under: News UFC Latest News Lorenzo Fertitta discusses how UFC-Reebok partnership came to be ... with the help of Swizz Beatz By Ariel Helwani@arielhelwani Dec 2, 2014, 5:04pm EST Share this story Share this on Facebook Share this on Twitter NEW YORK -- UFC CEO Lorenzo Fertitta discusses the new UFC-Reebok partnership, how the deal came to be, his thoughts on the rankings, and more. In This Stream UFC and Reebok partner to create branded fighter uniforms Weidman discusses pros and cons of new Reebok deal Fertitta discusses genesis of new Reebok uni deal White: 'UFC won't make a dime off' new Reebok deal View all 9 stories Get the latest gear UFC 293 Event T-Shirt UFC 293 Matchup Tee UFC 293 Sydney City Tee Israel Adesanya Walkouts to Knockouts Tee Sean Strickland Crest Tee Israel Adesanya Authentic Walkout Jersey Israel Adesanya Authentic Walkout Hoodie Tai Tuivasa Shoey T-Shirt More From MMA Fighting Rafael Fiziev posts first update from hospital following UFC Vegas 79 injury loss Missed Fists: Bantamweight martial artist batters and bloodies bodybuilder in street fight ‘Bryce Mitchell vs. Satan, book it’: Pros react to Mitchell’s UFC Vegas 79 win, bizarre post-fight speech Bellator 299 Results: Eblen vs. Edwards Misfits Boxing video: Anderson Silva’s son blisters Ben Davis with one-punch knockout Rashad Evans reveals what Michelle Waterson-Gomez told him following emotional UFC Vegas 79 loss