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UFC will kick off 'European Tour' next March in London (updated)

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Esther Lin, MMA Fighting

A "UFC European Tour" will kick off in London, England in March 2014.

UFC CEO Lorenzo Fertitta told BT Sport's "Beyond the Octagon" on Tuesday that the promotion will hold a series of Fight Night shows across the continent next year.

"It's going to be a significant event and we're really excited that we're going to be here on a consistent basis," Fertitta said.

"We are going to find some incredibly talented fighters from various countries in this market that someday will probably be a UFC champion."

Fertitta didn't announce any specific dates for the tour.

On Monday, UFC president Dana White said the organization was considering putting Alexander Gustafsson on a card in either Sweden or London next year.

The UFC returns to England on Oct. 26 for an event headlined by Mark Munoz vs. Lyoto Machida in Manchester.

Update: Garry Cook, the executive vice president and managing director of Europe, Middle East and Africa for the UFC, told the Leaders Sports Summit in London on Wednesday that the UFC's London event will take place on the first weekend of March 2014. The current plan is to hold six events in Europe next year with Istanbul, Dublin, Lodz, Glasgow and Berlin also being considered.