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The MMA Beat on Jon Jones' Brand, Superfights, Unions, More

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"The MMA Beat" is's new web series where a group of journalists come together to break down the biggest headlines in the sport today. Think of it as our version of the famed "Sports Reporters" show.

On this inaugural edition, our own Ariel Helwani, Mike Chiappetta and Luke Thomas discuss the first three quarters of the UFC's 2012, the evolution of the Jon Jones brand, the possibility of Georges St-Pierre vs. Anderson Silva and Brock Lesnar vs. Fedor Emelianenko superfights happening, whether UFC fighters need to form a union, the new World Series of Fighting promotion, and much more.

Enjoy "The MMA Beat" below.