The UFC always does a good job of using YouTube to promote its fighters, but I particularly like what they're doing with undefeated heavyweight Cain Velasquez, who takes on Ben Rothwell on October 24 at UFC 104. Video below.
Contrasting the soft side of Velasquez, with his baby, and the hard side of Velasquez, at the gym, is the kind of thing that makes fans interested in him not just as a fighter but as a person. The UFC views the 27-year-old Velasquez as one of the promotion's biggest potential stars. Expect a lot more promotion of Velasquez from the UFC.