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Gray Maynard signs exclusive deal with Everlast

Everlast is proud to announce the signing of Gray "The Bully" Maynard to an exclusive deal that will feature him in Everlast's 2009 MMA advertising and marketing campaign. As part of the agreement, Maynard will become an official Everlast MMA spokesperson across all Print Advertising, Visual Merchandising, Digital Marketing and Direct Marketing for the 99 year old fight sports brand. Additionally, Maynard will fight exclusively in Everlast Omnistrike Fight Trunks.

"Gray Maynard is a tremendous MMA fighter who embodies the spirit of the Everlast brand." said Matt Cowan, VP of Marketing and Product for Everlast Worldwide. "He is determined, hard-working and dedicated to his craft and his past achievements at the collegiate level will certainly help catapult him at the professional level. Everlast has supported some of the greatest fighters of all time, and we are very excited to welcome Gray to our family."

"It is truly an honor to work with and sign a deal with Everlast," said Maynard. "For my whole career, I have worked hard both in and out of the cage to get to where I want to be, and it is great the have the support of a brand that represents that same dedication to the sport. I am proud to have them behind me as I continue to work toward becoming UFC's Lightweight champion."

Maynard, an avid boxing fan, competes as an MMA fighter in the Ultimate Fighting Championship's lightweight division, posting an unbeaten record of 9-0-1 in his professional MMA bouts. He wrestled at Michigan State University from 1999-2003, and was a three-time All-American in the sport. His nickname, "The Bully," stems from his bull terrier, Hank, who is relentless in his pursuit of bullying any other dogs that come in his path. The name stuck because of Maynard's work ethic and aggressiveness in the practice room and in competition. Maynard resides in Las Vegas, Nevada, where he trains alongside fellow Everlast endorser Randy Couture at his Xtreme Couture Gym.