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Tequila CAZADORES named official UFC spirit sponsor

Tequila CAZADORES(R), the number-one premium tequila in the world, is proud to announce that it has been named the Official Spirit Sponsor of the Ultimate Fighting Championship(R) ("UFC(R)") through March 2010. UFC is the world's leading professional mixed martial arts organization ("MMA") that offers a premier series of MMA sporting events.

This sponsorship will provide millions of adult UFC enthusiasts with the chance to enjoy a premium brand experience as Tequila CAZADORES takes the Octagon(TM) (eight-sided mat and cage) in upcoming UFC events. Just as UFC competitors, or "Ultimate Fighters(R)," are among the best-trained and conditioned athletes in the world, Tequila CAZADORES is the world's best-selling premium tequila because of its uncompromising quality, authenticity and heritage. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans around the world.

"We are proud to be the Official Spirit Sponsor of UFC," said Ariel Meyer, Vice President and Brand Managing Director, Tequila CAZADORES. "UFC organization has helped create mixed martial arts into a responsible, safe sport, with strict rules and regulations for athlete protection and fair play. Today, UFC is an increasingly popular event that reaches legal drinking-age consumers in an engaging environment for adult audiences. For these reasons we are excited about this partnership along with the opportunity to showcase Tequila CAZADORES as the "Spirit of Champions."

This sponsorship brings two complementary brands together creating a winning combination. As the Official Spirit Sponsor, Tequila CAZADORES will be featured nationally through Pay-Per-View broadcasts, digital and print media content as well as venue signage throughout the year. In addition, Tequila CAZADORES will host special adult consumer tastings, events, and promotions to support the Sponsorship.

Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

The official Tequila CAZADORES specialty cocktail, the CAZADORES "Ultimate" Shot Drink, will be available to enjoy at bars hosting events during the matches. Or, if you prefer a more mellowed tequila, replace the Blanco with Reposado, to create the CAZADORES "Face Off" Shot Drink.

CAZADORES(R) "ULTIMATE" SHOT DRINK

1 part Tequila CAZADORES(R) Blanco
1/2 part beer
1/4 part lemon juice
1/4 part simple syrup

Shake Tequila CAZADORES, simple syrup and lemon juice, pour into a shot drink glass and top with beer.

About Tequila CAZADORES(R)

Tequila CAZADORES is the maker of the number-one premium tequila in the world, the best-selling premium Reposado Tequila in California, and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, a world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship(R)

The Ultimate Fighting Championship(R) is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC(R) produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

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