"It has nothing to do with the Wal-Mart deal," White recently said on TapouT Radio. "These guys made some moves I didn't like, and we're going to figure it out... or not."
In a story first reported by MMAPayout.com, sources told the website focusing on the business of MMA that the UFC instituted the ban after losing shelf space to MMA Authentics at Wal-Mart stores.
UFC fighters are no longer allowed to wear MMA Authentics/Cage Fighter clothing at UFC events.
Cage Fighter is the most popular of several brands under MMA Authentics, an Ohio-based apparel company launched in March 2007 when the UFC came to the state for the first time.
The other clothing company banned by the UFC is Affliction, which the UFC began classifying as a competitor when Affliction entered fight promoting.
MMA Authentics/Cage Fighter has sponsored many of the UFC's top stars such as Roger Huerta, BJ Penn, Chuck Liddell, Joe Stevenson and Diego Sanchez.