Affliction Entertainment and Golden Boy Promotions on Saturday announced that starting 2009 the two groups will co-promote events featuring both boxing and MMA fights.
Cards with both boxing and MMA fights have taken place before but never between two top promoters from each sport.
"Golden Boy Promotions is the top boxing promoter in the world and we look forward to working with them on future projects," said Tom Atencio, the VP of Affliction. "With our companies working together, it gives Affliction another vehicle to deliver our products to our core customers, as well as utilizing Golden Boy's promotional expertise to further our efforts in Mixed Martial Arts."
Golden Boy Promotions was formed in 2001 by boxing great Oscar "The Golden Boy" De La Hoya and last year the group set a record by selling over 2.5 million in pay-per-view homes in a single night.
Affliction and Golden Boy will aim to co-promote four events in 2009, and each will continue to promote their own separate events.
The first collaboration could take place as early as January.
"We have been talking to Affliction over the past several months to figure out a partnership that will take advantage of the expertise of both of our companies," said Richard Schaefer, the CEO of Golden Boy Promotions. "We have found the solution and are extremely excited about starting this partnership immediately."
Last Wednesday, Affliction pulled its second offering "Day of Reckoning" from the announced Oct. 11 date in Las Vegas. Affliction admitted ticket sales were low but pointed to a big announcement as a reason for the rescheduling.
Affliction is eyeing to hold the event on Jan. 17 at the Honda Center in Anaheim, California, and according to a report on NBCSports.com, Affliction COO Michael Cohen says Fedor Emelianeko will return to headline the show.As part of the partnership, Affliction will create t-shirts for Golden Boy events and Ring Magazine, which was purchased by Golden Boy last year.