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JAKKS to release WEC and PRIDE action figures

The UFC won't be the only Zuffa brand getting the action figure treatment. Not to be left out, WEC and PRIDE have followed the UFC into a four-year deal with toymaker JAKKS Pacific.

"We are thrilled to extend our relationship with UFC by adding the WEC and PRIDE to our action figure roster," said Stephen Berman, President and COO of JAKKS Pacific. "As the world leader in fighting action figure toys, we plan on dominating the Mixed Martial Arts collector action figure arena. The addition of WEC and PRIDE gives JAKKS a substantial base of fighters with which to work and develop into a broad and exciting line of collectable products for fans."

WEC and PRIDE figures are expected to hit stores Spring 2010.

The UFC announced in June that it had signed a four-year deal with JAKKS Pacific that will see the likenesses of Chuck Liddell, Brock Lesnar, Antonio "Minotauro" Nogueira, Michael Bisping, Anderson Silva and others sculpted into action figures. There will also be Octagon sets and role-play items based on the UFC.