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Dana White Talks UFC 87: Roger Huerta- Kenny Florian Potentially the Fight of the Year

I've long said that a lot of sports leagues could learn a thing or two about the way UFC uses YouTube, and the latest example of that is the way UFC President Dana White is talking to UFC fans on video:

In this one, he talks about his own week ahead and the way he's preparing for UFC 87.

"I'm so fired up about this Roger Huerta-Kenny Florian fight," White said. "I think this thing has the potential to be the fight of the year, which is a pretty bold statement, after some of the fights that happened on the WEC last night, and a lot of the other great fights that have happened this year."

White added: "I'm very curious to see how Brock Lesnar looks against Heath Herring. Obviously, Heath Herring is a guy who's been around a long time, has a ton of experience and has fought most of the best guys in the world, so a huge step up for Brock.

"And then Georges St-Pierre, one of the best pound-for-pound fighters in the world and the best welterweight in the world, taking on tough, gritty Jon Fitch, a guy who's never been beaten in the UFC. I've talked to Fitch and I've never seen a guy so fired up for a fight against a guy as tough as Georges St-Pierre."