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Affliction VP Tom Atencio on UFC's July 19 Show: It's Flattering

UFC's decision to run a live show on Spike opposite Affliciton's PPV debut on July 19th has nothing to do with Affliction. That's Dana White's spin on things, anyway. He told that he's simply giving the fans what they want and that Anderson Silva wants to fight more and that it is in no way, shape or form counter-programming.

He's also got a bridge in Brooklyn to sell you. UFC isn't giving away a Silva fight for free because they love their fans so much. The first light heavyweight fight for Silva, one of the biggest names in MMA, would be a draw for a future PPV and the choice to put it on Spike is clearly meant to drive a dagger into the heart of Affliction. Tom Atencio, Affliction's VP, spoke to MMARated and sees it the same way.
"It's just an example of how they want to control everything but at the same time it's flattering as well. I guess they do view us as threat...absolutely."
It's damn hard to see it any other way. UFC ran their own offerings against Elite XC's first CBS show and are now doing the same thing against Affliction. It didn't hurt Elite's ratings but that was free against free. When you're choosing to spend $50 or not, the decision is much different. Flattered as Atencio may be, he can't be thrilled about the hit his company is going to take because UFC feels threatened by them.

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