UFC always does a great job using YouTube to promote its events, and the official promo video for UFC 83 is no exception:
The main event, Georges St.-Pierre against Matt Serra, is for the welterweight title, and it has the potential to be one of the fights that gets UFC attention among the mainstream sports media.
Dana White refers to UFC 83 as "the biggest UFC event ever." He means that mostly numerically; the crowd in Montreal is expected to be the biggest in UFC's history. But it will also be one of the biggest in terms of the interest it attracts among MMA fans, and among sports fans who are new to MMA.
The main event, Georges St.-Pierre against Matt Serra, is for the welterweight title, and it has the potential to be one of the fights that gets UFC attention among the mainstream sports media.
Dana White refers to UFC 83 as "the biggest UFC event ever." He means that mostly numerically; the crowd in Montreal is expected to be the biggest in UFC's history. But it will also be one of the biggest in terms of the interest it attracts among MMA fans, and among sports fans who are new to MMA.