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Fedor Emelianenko Sues Over Korean Honey Commercial Using His Image

This is one of the more bizarre commercials you'll ever see:

That was Fedor Emelianenko, considered by many to be the best mixed martial arts fighter in the world, gulping down honey and saying "Seonyu Honey is good." The ad aired on South Korean television.

But Emelianenko says he never consented to his image being used in the ad, and now he has filed a suit seeking $1.5 million from Korea Sambo Federation chief Moon Jong-Keum and the head of a beekeepers' association. Prosecutors have charged Moon with fraud.

According to published reports, Moon received about $22,000 from the beekeepers' association for the commercial, but Emelianenko did not get paid.

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