We still have to wait another month before Georges St-Pierre gets his rematch against Matt Serra at UFC 83, but UFC is already hard at work promoting it:
St-Pierre lost the UFC welterweight championship to Serra last year, but he's favored to take it back when they fight in his home town of Montreal. UFC 83 will be the first UFC event in Canada, and the organization sees it as a major opportunity to expand its popularity outside the United States. That's why they're making a point of hyping up the St-Pierre vs. Serra grudge match.
St-Pierre lost the UFC welterweight championship to Serra last year, but he's favored to take it back when they fight in his home town of Montreal. UFC 83 will be the first UFC event in Canada, and the organization sees it as a major opportunity to expand its popularity outside the United States. That's why they're making a point of hyping up the St-Pierre vs. Serra grudge match.