UFC 78 is tonight, and a lot of people are questioning whether it's worth the money on pay-per-view. But in the official promotional video that UFC has released, UFC President Dana White notes how closely tonight's event is tied in with UFC's reality TV show, The Ultimate Fighter:
With The Ultimate Fighter Season 2 winner Rashad Evans taking on The Ultimate Fighter Season 3 winner Michael Bisping in the main event, tonight's UFC 78 serves as a sort of test for UFC: Will people pay to watch the guys they previously watched on basic cable? If so, The Ultimate Fighter is a gold mine for UFC.
With The Ultimate Fighter Season 2 winner Rashad Evans taking on The Ultimate Fighter Season 3 winner Michael Bisping in the main event, tonight's UFC 78 serves as a sort of test for UFC: Will people pay to watch the guys they previously watched on basic cable? If so, The Ultimate Fighter is a gold mine for UFC.
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