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ESPN Promotes UFC 78

ESPN takes a lot of criticism for its coverage -- or lack thereof -- of sports that it doesn't have the rights to. NHL fans, in particular, say ESPN essentially ignored the sport after it stopped showing hockey games.

But ESPN actually does quite a bit of promotion of UFC, considering that ESPN has no presence at all in the sport of mixed martial arts. One example is this video of Joe Rogan and Mike Goldberg previewing UFC 78:

It's particularly interesting that that video focused so much on the fact that the fighters in tonight's main event, Rashad Evans and Michael Bisping, were both on The Ultimate Fighter, a reality show that's on Spike, an ESPN competitor.

We'll be live blogging tonight's UFC 78 show here at FanHouse.

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