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UFC 74: Couture-Gonzaga YouTube Promo

UFC probably understands the value of YouTube as a marketing tool better than any other sports league, and the official promotional video that UFC posted for tonight's UFC 74 event has been viewed more than a million times in less than 24 hours:

Joe Rogan was probably overstating things a little bit with the way he talked about the Georges St. Pierre-Josh Koscheck fight, but Randy Couture and Gabriel Gonzaga should put on a great show for the heavyweight title.

We'll be live blogging UFC 74 here at FanHouse.

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