Darren Rovell notes something interesting on his sports business blog: The WWE is treating Chris Benoit the way Stalin treated inconvenient truths: It has eliminated him from history. The URLs of nearly every page related to Benoit on the WWE web site have now redirected to the main page, WWE.com. For instance, this URL should be the Benoit bio page, but that page has been discarded. (You can still see it via the Google cache.) The WWE still has a page labeled as a Chris Benoit tribute, but when I tried to play the video all I could watch was a commercial for a video game.
It's obvious why the WWE doesn't want to be associated with Benoit, who killed his wife, his son and himself, but simply pretending he doesn't exist is the wrong way to go about it. A much better approach would be annotating the pages related to Benoit with information about the investigation, and with information about what the WWE has done to cut down on steroid use among its wrestlers. The Benoit story won't go away, and the WWE shouldn't pretend it will.
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