In Final Ratings, UFC on FOX 4 Draws Average of 2.44 Million Viewers

Esther Lin, MMA Fighting

UFC on FOX 4 drew an average of 2.44 million viewers in the final ratings tally, according to Nielsen Media Research numbers released through FOX. The original, overnight ratings did not compile an average but noted that the highest ratings from the scheduled 8-10 pm ET block were in the last half-hour, with 2.36 million tuning in.

According to Nielsen, the broadcast -- widely lauded as the best so far produced under the new deal -- actually peaked in the minutes after 10 pm, with the overrun segment drawing 3.3 million for the main-event match pitting Mauricio "Shogun" Rua vs. Brandon Vera.

Despite finding itself alongside the considerable ratings draw of the Olympics, last Saturday night's final number was just a tick higher than UFC on FOX 3, which saw an audience of 2.42 million tune in.

One positive note for FOX was that the coveted male 18-34 demographic was up 19 percent from the last event. In addition, the show was also the highest-rated non-Olympic weekly program in the demo.

On the other hand, the final ratings are far below the first two cards offered under the seven-year deal, which drew 5.7 million and 4.7 million viewers, respectively. The four cards have collectively averaged about 3.5 million viewers apiece.

The final UFC on FOX event of the year is scheduled for December 8.

More from MMA Fighting

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join MMA Fighting

You must be a member of MMA Fighting to participate.

We have our own Community Guidelines at MMA Fighting. You should read them.

Join MMA Fighting

You must be a member of MMA Fighting to participate.

We have our own Community Guidelines at MMA Fighting. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker