Esther Lin, MMA Fighting
The final ratings for UFC's third installment on FOX are in and have the event averaging a total viewership of 2.42 million, according to TV By The Numbers. That's up slightly from the initial 2.25 million turned in by overnight ratings. UFC on FOX 3 ultimately pulled in a 1.2 rating among adults 18-49 and 1.5 household rating overall.
In terms of average total viewership, UFC on FOX 3 is now the lowest-rated of the eight MMA events ever broadcast on major network television. Saturday's event is edged out by 2008's EliteXC: Unfinished Business, which was headlined by Robbie Lawler and Scott Smith. Held in Stockton, California, Nick Diaz also fought Thomas Denny on the card. That event drew 2.62 million average viewers.
UFC on FOX 3 took place at the Izod Center in East Rutherford, New Jersey. The card was headlined by a lightweight bout between Jim Miller and Nate Diaz. Welterweights Johny Hendricks and Josh Koscheck fought in the co-main event.
According to a report by MMA Junkie, Saturday's fights earned a 1.6 rating among men 18-34. That figure represents a 60% increase in viewership week-over-week in that time slot. However, that number is down from 4.3 during UFC on FOX's inaugural event and 3.2 for UFC on Fox 2.
According to a FOX press release, "FOX won Saturday night among Adults 18-49 and Adults 18-34 with UFC ON FOX."
UFC on FOX 4 is slated for August 4th at the Staples Center in Los Angeles, California. The event will be headlined by a middleweight bout between middleweights Brian Stann and former Bellator middleweight champion Hector Lombard.
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