FanPost

UFC road ahead

I know the UFC in its current form is still pretty new, still a teenager really. The UFC recently had to cancel UFC 176, an event I was very excited to see if only because of the main event. The injury is proving to be a bit of a blessing in disguise because it now adding fuel to the fire in the rivalry between Mendes and Aldo with them trading barbs on Twitter. Regardless, in less than two years the UFC is cancelling their second PPV event which is ridiculous if you think that in the 11 years prior to UFC 151 not one PPV event was cancelled. When you stop and think about that fact it should be pretty jarring for Dana White and the Fertittas. Obviously a lot has changed since Zuffa first purchased the UFC and they have grown exponentially but at what cost? Did they try and grow too big, too fast? The UFC talks about being as big as the 4 major sports in the US but by keeping the majority of their best fights on PPV they will keep themselves out of the true mainstream and will not be able to cross over until they move away from the PPV format. I know that is a huge money maker for them but it is getting ridiculous with the cards they are putting out there to pay $45/$55. The UFC has many routes in can take in the future, they can stay the course they're on and eventually suffer the same fate boxing is going through. They could also choose utilize their partnership with Fox as a way to break through and become more relevant in the world of sports. Also, they could follow WWE's blueprint and offer PPV cards through Fight Pass at no additionally cost. The bottom line is the more money the UFC attempts to extract from fans' pockets by presenting low level talent at the PPV level, will eventually slow their growth and eventually lead to a demise. I trust that the guys at Zuffa Inc. are smart enough to avoid an issue but I do not believe they still keep the fans' interests in mind as much as they used to.


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