The overnight ratings for the tenth installment of the UFC on FOX franchise are in and they show a slight increase from December's event. According to TV By The Numbers, UFC on FOX 10 earned 2.55 million average viewers and a 1.1 rating in the adult 18-49 demographic in the 8 to 10 p.m. ET time slot. FOX had the most viewers in the aforementioned demographic of any network during the evening.
UFC on FOX 10 was headlined by a lightweight bout between former UFC lightweight champion Ben Henderson and former Strikeforce lightweight champion Josh Thomson. Henderson won the bout via split decision.
The final ratings number, which will be out on Monday or Tuesday, is expected to be slightly higher. The rating measures the viewership only for 8-10 p.m. time slot nationwide (and its corresponding earlier slots in the Central and Mountain time zone). However, it measures what West Coast FOX affiliates did from 8-10 p.m. instead of from 5-7 p.m. when the show aired. It also doesn't measure anything after 10 p.m.
Overnight ratings figures for the first eight UFC on FOX events is as follows:
- UFC on FOX 1: 5.7 million average viewership, 3.1 rating in adults 18-49.
- UFC on FOX 2: 4.57 million average viewership, 2.2 rating in adults 18-49.
Date: January 28, 2012, headlined by Rashad Evans vs. Phil Davis
- UFC on FOX 3: 2.25 million average viewership, 1.0 rating in adults 18-49
Date: May 5, 2012, headlined by Nate Diaz vs. Jim Miller
- UFC on FOX 4: 2.36 million average viewership, 0.9 rating in adults 18-49
Date: August 4, 2012, headlined by Mauricio 'Shogun' Rua vs. Brandon Vera
- UFC on FOX 5: 3.41 million average viewership, 1.6 rating in adults 18-49
Date: December 8, 2012, headlined by Benson Henderson vs. Nate Diaz
- UFC on FOX 6: 3.77 million average viewership, 1.7 rating in adults 18-49
Date: January 26, 2013, headlined by Demetrious Johnson vs. John Dodson
- UFC on FOX 7: 3.3 million average viewership, 1.6 rating in adults 18-49
Date: April 20, 2013, headlined by Benson Henderson vs. Gilbert Melendez
- UFC on Fox 8: 2.08 million average viewership, .9 rating in adults 18-49
Date: July 27th, 2013 headlined by Demetrious Johnson vs. John Moraga
- UFC on FOX 9: 2.41 million average viewership, 1.0 rating in adults 18-49