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Are Bellator PPV's just being done to keep fighters under contract?

Just a thought. I completely respect all fighters so this isn't a slam against them at all. It's about motivation and the head scratching that I'm doing. It's becoming clearer that Bellator contracts and business practices are questionable if you listen to Dana White and Malki Kawa.

I'm sure Bellator wants massive PPV success. That said, if a PPV event can be done and can allow for the matching of contracts with the UFC? That has some serious value now doesn't it? Is it possible that Bellator only needs to hold a PPV event and revenue share with certain fighters to fulfill their contract or matching ability? I'm not smart enough to know contracts, but is just holding a PPV event enough to solidify this "matching" clause?

I put this out there because most organizations who are drawing Bellator numbers are struggling with free TV (see Fight Master ratings) let alone getting consumers to buy PPV broadcasts.

Don't you think the Bellator PPV is out of whack? To me I struggle with the sense of it. There has to be more than the hopeful financial gain of it. If free isn't working in spades then how can a business justify a PPV event? I just wonder if it's a strategic move.

I'm going to buy the PPV but I'm not your average MMA fan. Great card, great fights. That said, I'm a small minority who watches Bellator on a regular basis and watched all the Fight Master episodes.

What do you believe? Is this an authentic attempt by Bellator to build brand awareness and cash in on PPV or is it being done for the contractual and matching clause benefit?

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