UFC pay-per-view price to increase $5 just for UFC 168, Primetime on 'hiatus'

Michael Cohen

For the first time in company history, the UFC has made the call to raise the pay-per-view price due to the show being loaded and having a major main event.

The UFC will be raising the price of pay-per-view by $5 for one show only, as UFC 168 will be $49.95 for standard definition and $59.95 for high definition viewing. Dana White noted the increase after Saturday's UFC on FOX show, for the show that takes place on Dec. 28 at the MGM Garden Arena in Las Vegas. While the company has raised prices every few years, as have all pay-per-view providers, UFC has been the only one of the major producers that has had a specific price for every show, whether it was considered a strong show or a weak show. It will be the first time UFC has raised the price for a singular major event.

White said that he wasn't part of the decision-making process, and that it was Zuffa CEO Lorenzo Feritta who made the call. With the Chris Weidman vs. Anderson Silva middleweight title rematch and the Ronda Rousey vs. Miesha Tate women's bantamweight title rematch coming off The Ultimate Fighter (TUF), on paper, this is the strongest show of the year. White has at various times predicted this show will break all company pay-per-view records.


More Coverage: UFC on FOX 9 Results | UFC news
Download MMA Fighting iPhone App




But even if it doesn't, it would be a surprise if it was not among the bigger shows in company history. The price is still lower than the biggest events from the other major providers, such as a Floyd Mayweather Jr. fight or World Wrestling Entertainment's WrestleMania show.

The show has a $6 million advance, and will be the third highest grossing live event in company history. It trails only UFC 129 at Rogers Centre in Toronto, headlined by Georges St-Pierre vs. Jake Shields, and UFC 148, headlined by Anderson Silva vs. Chael Sonnen.

White noted that the price will go back to $44.95 and $54.95 for the Feb. 1 show in Newark,N.J., which will remain the regular price. A big surprise, given the high-profile nature of the main event, is that UFC is not doing a three-week Primetime series. "It's on hiatus," White said, noting at this point there are no plans to do the shows for the time being.

"They are so expensive to produce," he said, noting the limited viewership the shows have been getting since moving to Fox Sports 1 have made the shows no longer cost-effective. The Primetime shows were generally doing more than 500,000 viewers per episode when they aired on FX, and years ago during the biggest grudge matches in company history, like Brock Lesnar vs. Frank Mir and Rampage Jackson vs. Rashad Evans, they did more than double that figure on Spike. But the shows building up Cain Velasquez vs. Junior Dos Santos and St-Pierre vs. Johny Hendicks were generally doing less than 150,000 viewers since they are on a less established network.

More from MMA Fighting

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join MMA Fighting

You must be a member of MMA Fighting to participate.

We have our own Community Guidelines at MMA Fighting. You should read them.

Join MMA Fighting

You must be a member of MMA Fighting to participate.

We have our own Community Guidelines at MMA Fighting. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker