"It's staying," White said of the organization, adding that he hoped to have more information to release on it next week, hinting that big changes might be in the works.
"Just sit and wait and watch what I do. Trust me, it's going to be just fine. Like I said last time I talked to you guys about this, I'm getting into this and I'm going to handle it. Watch and see."
Media members weren't the only ones curious about the fate of the organization, whose contract with Showtime is set to expire in February of 2012. A fan also took the opportunity during the UFC 140 pre-fight press conference to question the UFC president on what he planned to do with the Strikeforce fighters , specifically heavyweight Grand Prix finalists Josh Barnett and Daniel Cormier.
"We'll see what happens," White said. "I know I keep saying this every week, but that deal should be wrapped up any day now, and then I'll make the decisions on who goes where and what's going to happen. So we should know hopefully by Monday."
The question that leaps to mind is, why maintain an organization that's been looted of most of its top draws, and which has recently struggled to move the needle at all when it comes to generating fan interest in its events on Showtime? After all, didn't Zuffa try that model already with the WEC, when it ran the organization as a separate entity on a separate channel before eventually folding the roster into the UFC?
If it didn't work then, what makes White think it will work with Strikeforce, which has already lost its heavyweight, light heavyweight, and welterweight champions to the UFC, with the remaining beltholders suggesting that they're eager to follow?
Only don't tell White that the WEC was a failure. He insisted on Thursday that the WEC "did work," even if it no longer exists.
"We had a television deal -- a great television deal with the WEC," he said. "It was very successful. The fights were awesome. There were people that loved watching the WEC fights. It absolutely worked."
And yet, it didn't work so well that Zuffa felt compelled to keep it around. If you're a Strikeforce fighter these days, that track record might not instill much confidence, but White insists that the organization won't be fading into the ether any time soon, and Strikeforce's Scott Coker said earlier this week that he was optimistic about the organization's future on Showtime.
"In the history of Strikeforce since the relationship with Showtime was developed, we put on, I think some of the best fights in the history of MMA," said Coker. "We've done our part to grow the sport, and that's going to continue. There's still a lot of great fighters on the roster. And we're going to keep building these fighters. We're going to continue putting on great fights. To me, that's not going to change. So everybody can tune into Showtime and watch in 2012, and we're going to put on some amazing, amazing fights."
Then again, as White pointed out, the WEC also put on some amazing fights. In the end, it wasn't enough to ensure its long-term survival as a separate entity under the Zuffa banner. One can't help but wonder whether Strikeforce will be able to avoid the same fate.