bout he'd hyped as "the biggest fight in UFC history" had ended in just one minute and four seconds after a hard right hand from dos Santos sent Velasquez on the path toward defeat. As many viewers of the post-fight show on FOX noted, White's commentary about Velasquez's performance didn't make him sound terribly pleased about the effort he'd gotten from his champion on the big night.
But as White told reporters inside the Honda Center on Saturday night, he knew the risks of putting two heavyweights in the cage from the very beginning.
"I said it in the first press conference: this thing could go 30 seconds or this thing could go 25 minutes. We'll see. Either way it'll be a great fight and it was. That's what happens when you put two heavyweights in there who bang. Anything can happen. ...As soon as those fights start, whatever happens happens. There's nothing you can do about that. We can't control the fights."
As for his remarks about Velasquez's game plan, questioning why he didn't try harder to use his wrestling skills and get dos Santos to the mat, White painted himself as just another observer with his own take on the proceedings.
"I wouldn't say that I was critical," said White. "I had an opinion. When we went back to the post[-fight] show, I said, you know, I don't understand why Cain wouldn't have shot, gone in for the shot, try to work, pressure him, and not stay in his range and try to bang with Junior in the early rounds. But what the hell am I? I'm not anybody's coach or trainer. It was just my impression about the fight."
A soft-spoken Velasquez admitted he'd strayed from his own strategy, brief though the fight was, saying his original goal had been to establish his striking game and "if the takedown is there, take it."
"It was my fault," said the former champion. "I didn't pressure him enough. The game plan was to go in there and pressure."
Even though the fight ended with a definitive TKO, White didn't seem particularly thrilled with how quickly it was over, and with good reason. A 64-second fight leaves little opportunity for ratings to build from the pre-fight show, and might make a poor impression on first-time viewers who haven't seen the sport before.
was a three-round thriller that streamed on Facebook and FoxSports.com rather than airing on the network broadcast. Had FOX opted to air that fight as well, it might have helped ratings reach a greater peak for the main event, though don't tell that to White, who pointed out that this was a special introduction show -- not a part of the UFC-FOX deal.
"For anybody to bitch about this fight and how they didn't get to see that fight -- shut up," he said. "You should have bought tickets if you wanted to see all the fights and you don't like to watch it on Facebook. Seriously, shut up. I don't even want to hear it."
UFC on FOX Photos
Mike Pierce defeated Paul Bradley via split decision at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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UFC on FOX Photos
Paul Bradley tries to sway the judges at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mike Pierce punches Paul Bradley at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mike Pierce lands a right hand on Paul Bradley at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Aaron Rosa defeated Matt Lucas via majority decision at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Aaron Rosa kicks Matt Lucas at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres push kicks Cole Escovedo at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres knees the body of Cole Escovedo at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres front kicks Cole Escovedo at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres celebrates Bruce Lee-style after his win over Cole Escovedo at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres defeated Cole Escovedo via unanimous decision at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cole Escovedo throws a jumping knee on Alex Caceres at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Alex Caceres tries to armbar Cole Escovedo at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Robert Peralta and Mackens Semerzier collide heads at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Robert Peralta throws a leg kick against Mackens Semerzier at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mackens Semerzier lands a kick to the body of Robert Peralta at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mackens Semerzier jabs Robert Peralta at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mackens Semerzier looks to ground and pound Robert Peralta at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Robert Peralta kicks Mackens Semerzier at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Norifumi "KID" Yamamoto throws a high kick against Darren Uyenoyama at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama throws a kick at Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mackens Semerzier falls down and desperately goes for a takedown against Robert Peralta at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Mackens Semerzier goes for a takedown against Robert Peralta at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Robert Peralta def. Mackens Semerzier via third-round TKO at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama tries to submit Norifumi "KID" Yamamoto at the closing seconds of the first round at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ricardo Lamas talks to Joe Rogan in his post-fight interview at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ricardo Lamas falls to a knee after beating Cub Swanson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ricardo Lamas begins to get emotional after beating Cub Swanson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cub Swanson punches Ricardo Lamas at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ricardo Lamas tries to escape a tight guillotine choke by Cub Swanson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ricardo Lamas attacks Cub Swanson from top at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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DaMarques Johnson knocks out Clay Harvison at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama exits the cage after his win over Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Norifumi "KID" Yamamoto walks off in defeat at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama def. Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama def. Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama kicks Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Norifumi "KID" Yamamoto pushes forward against Darren Uyenoyama at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama attempts to choke out Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Darren Uyenoyama attempts to choke out Norifumi "KID" Yamamoto at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Dustin Poirier defeated Pablo Garza via submission at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Dustin Poirier defeated Pablo Garza via submission at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Dustin Poirier submits Pablo Garza with an arm-triangle choke at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Dustin Poirier drops down punches on Pablo Garza at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Pablo Garza throws a kick at Dustin Poirier at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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UFC on FOX Photos
Ben Henderson slugs with Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida goes after Ben Henderson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida and Ben Henderson get ready for battle at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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UFC on FOX Photos
Ben Henderson punches Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson defeated Clay Guida via unanimous decision at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida tries to win over the judges at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Referee Herb Dean warns Ben Henderson for an illegal punch to the back of the head at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida tries to choke out Ben Henderson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson knees Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida wants more of Ben Henderson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson takes a breather between rounds against Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson knees Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida rushes Ben Henderson at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson knees Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Clay Guida charges Ben Henderson at UFC on FOX 1 on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Ben Henderson defends a takedown attempt by Clay Guida at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cain Velasquez is ready to defend his UFC heavyweight belt at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos moments before facing Cain Velasquez at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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The scene of the main event of UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos lands a big right hand on Cain Velasquez at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cain Velasquez tries to take Junior dos Santos to the ground at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos drills Cain Velasquez in the head at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cain Velasquez falls to the ground after a hard left at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos attempts to finish Cain Velasquez at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos attempts to finish Cain Velasquez at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos attempts to finish Cain Velasquez at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos celebrates his win at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos celebrates his win at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos celebrates his win at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cain Velasquez fails to defend his UFC heavyweight title at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Junior dos Santos is awarded the UFC heavyweight championship at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Cain Velasquez leaves the Octagon without his belt at UFC on FOX on Saturday, Nov. 12, 2011 at the Honda Center in Anaheim, Calif.
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Regardless of what the ratings turn out to be in the U.S., White claimed that dos Santos' home country tuned in to the fast and furious fight en masse, with an estimated viewing audience of 60 million.
"60 million people," White repeated. "There's 200 million people in the country. That's pretty crazy."
Upon hearing this, a grin spread across dos Santos' face. "I'm famous," said the new UFC heavyweight champion.
fans might criticize the UFC's presentation in its network debut, White termed it "the perfect night" from a production standpoint, and cautioned that broadcasting on FOX isn't as simple as some might think.
"What you guys have to understand is tonight we were talking to people who had never seen the UFC before. We weren't talking to the hardcore fans. We weren't talking to the people who'd been watching for years. We were talking to and trying to educate people who'd never seen it before. Now that we're on a mainstream platform, many of you don't realize all the battles we fight behind the scenes. It's crazy. Every freaking weirdo comes out from everywhere. You know, 'fighting is on TV!' We've been on TV for six years, coalition of 'I have nothing better to do.' We have to ease into this thing."