The organization announced Thursday that it had partnered with digital theatrical distribution company Cinedigm Digital Cinema to deliver 3D broadcasts of its pay-per-view events, starting with its annual Super Bowl Weekend card on Feb. 4, 2012. According to the release, the 3D broadcast will be available in more than 120 theaters across the country and will be the first of four of its kind next year.
"By partnering with Cinedigm, we're taking the UFC viewing experience to a whole new level," UFC President Dana White stated. "For the first time ever, fight fans can watch a UFC Pay-Per-View card in 3D at theaters across the country. We want UFC fans to have the best viewing experience possible and now they get a chance to experience major UFC Pay-Per-Views in 3D."
The UFC's first-ever 3D broadcast was UFC Live on Versus 3 in March, however, it was only available on television.
The Super Bowl Weekend card has yet to be announced, but middleweight contender Chael Sonnen has pushed for his rematch with Anderson Silva to take place that weekend.