The constant with the two brands is when it comes to pay-per-view, UFC president Dana White explained during Thursday's WEC 48 press conference.
"The bottom line is that it's the same company," White said. "The UFC and the WEC are the same company, same owner, same everything. For the pay-per-view, there's a pay-per-view team. I guess I'm part of the pay-per-view team you can call it. Rogan and Goldie will be calling the fight, Buffer will be the ring announcer. This will look just like normal pay-per-view."
White has been the one leading the media conferences promoting this event instead of WEC general manager Reed Harris. Also missing from this pay-per-view will be the familiar faces and sounds of ring announcer Joe Martinez and broadcast team members Todd Harris and Stephan Bonnar. The regular WEC team will be back when the WEC returns to Versus on June 20 in Edmonton, Canada.
With the WEC being the far less established brand of the two, there's been questions on whether the pay-per-view cost should have been priced lower than the usual UFC price of $44.95. White argues that he is offering the same quality of fights.
"This is what these guys deserve. This is not a smaller event," White said. "The WEC is not the little brother of the UFC. These guys are the best in their weight classes and you're looking at the best fighters in the world."
Unlike previous WEC events, this one will be made available in stores, both on Blu-ray and DVD on July 20.