TMZ first reported, and MMA Fighting has confirmed, that the whole nude workout scene was a put-on designed to drum up attention for Reebok. It seems to have worked.
From the perspective of a mixed martial arts fan, the fact that so many people were talking about Liddell -- and that a mainstream company like Reebok has signed him to an endorsement deal -- has to be considered a positive sign. There was a time when hardly anyone knew who UFC fighters were, and the few companies that knew what the UFC was would never want to be associated with it. Now a UFC fighter can do a viral video for a major company like Reebok, and it becomes a big deal. Progress.
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