The early ratings are in for CBS's Saturday night MMA show, and although the numbers aren't as good as the network did last year with Kimbo Slice, CBS executive Kelly Kahl tells FanHouse he's encouraged that CBS improved on its usual Saturday night ratings among the coveted young male demographic.Now the question is whether MMA will improve to CBS in 2010. Kahl said it's too soon to say about that, but that a significant improvement in the targeted demographic means CBS accomplished its first goal. Kahl noted that MMA on CBS beat college football on ABC in the demographic.
The Fedor Emelianenko vs. Brett Rogers fight started at 11:01 PM in the Eastern and Pacific time zones, which means it will not be counted in prime time ratings and those numbers aren't in yet. But from the numbers that are already in, TV By The Numbers reports that Strikeforce averaged 3.79 million viewers and a 1.7/6 rating share with adults 18-49. CBS beat ABC, NBC and Fox during the the 10 PM hour with adults 18-49, and it surely did even better beginning at the 11 PM hour, because that's when Fedor vs. Rogers started.
CBS, Strikeforce and some MMA enthusiasts will no doubt spin those numbers as encouraging, while other networks, the UFC and those who dislike the idea of MMA on network television will no doubt spin those numbers as lousy. My own feeling is that the numbers ought to be good enough to get MMA back on network television, but that they'll need to do a better job of marketing the fighters to people who have never watched MMA before if they're going to find long-term success on network TV.






Comments (Page 1 of 1)
We'll see Fedor in primetime next Spring. I'll be on it ... Strikeforce has been on NBC, CBS and Showtime. UFC is on ... Spike and PPV LOL. wow. Scott Coker is really killing Dana White with kindness. Just wait and see all the crying from the UFC kool-aid drinkers when Dan Henderson signs with Strikeforce.
Who cares about StrikeFarce. But I'll tell you what. If they put Fedor against top competition (who can actually beat Fedor), I'll refuse the free coverage and pay for it. Unfortunately, the heavyweight division is so weak, and King Spider won't go to StrikeForce to retire Fedor for good. So it's going to be Werdum (1st rd knockout), Overeem (submission or something), Rogers II (GnP), and then Fedor retires to Japan fighting Akibono and sumo freaks.
Fedor is made out of paper. One punch and he bleeds to death. If I were Rogers, I would run for 3 rounds till Fedor passes out.
You're a clown.
exp, you again. you are banned from this site. loser.
ufc is a trend. paying for an mma show is a lousy way to keep fans interested. strikeforce on cbs is a blessing for fans who truly love the sport of mixed martial arts and the best way to attract new people into watching it. ufc is for fratboys.
haha.. exp.. anti-fedor troller at it again. i would think most of the "freaks" fedor fought would tear through most of your ufc hws too.. exp.. you so crazy.
I wonder when AOL is going to disclose the details about all the free tickets and access StrikeForce and M1 provided to MDS and AOL fan house. The FTC forbids getting paid to provide testimonials and positive reviews (e.g. Fedor the best in history). Looks like someone might be going to disclose these things here.
Shut up already EXP
You were supposed to leave this site and we all knew you were full of it and would come back like a spineless coward and wouldn't honor your word.
NEWS FLASH DUMMY this isn't news this is punditry. I guess you've never heard of press credentials. Man just go find some other site to torment. Isn't it obvious you aren't wanted here?
Spineless coward is spineless ... shocker. Honor your word troll and leave for good.
John #5. Yes. I said I would leave this website and did leave. But then I realized I said, "if Fedor beats Rogers in the first round via submission I'll leave." Apparently, that didn't happen. So I am not a coward. You are a coward for taking side with the red devil, a guy whose friends have bought the media, the refs, and Frank Shamrock. And Kid Nate, you are one lousy commentator. It's MDS who is coming up with these nonsense to stoke the fire. I have no problem with Ariel, Mike and Ray. Fedor is good. but he will be fighting hand picked opponents for the rest of his career. And he will never fight in the UFC because he knows he'll get knocked out like Crocop his very first fight
exp - are you honestly still going to discredit Fedor? He fought a man who is 50 lbs heavier (yes, Rogers said he is 280 before the cut), sustained a bad cut, possible broken nose, and Rogers landed a couple hard shots on the ground ... and meanwhile Fedor was unfazed and landed a lightning fast right hand that ended the fight. His second highlight real KO this year.
What happened to being a man and admitting that you were wrong and that you know nothing about mma? Truthfully, I enjoy watching you make a fool out of yourself, so stick around and continue ... it's good entertainment!!
i think fedor fighting is entertaining. i for one can't stand this little sh*t. exp, you are banned from using this site. you must be a relative of dana, you get so butthurt if there's success outside of ufc you must be his cousin or something. you are the most annoying mma troll ever. definitely not a man. a sore loser. get the f*ck out of here you little prick. getting on my nerves. you sit behind your keyboard and hold no weight at all yet say such disrespectful things. i paid for ufc 100 and the strikeforce show was better. how can you still hate on it?? i don't even want to know. crawl over to ufc.com forums. thats where you belong. and get excited over the clay guida's dana is pushing so hard to be a contender. loser, you eat dana's sh*t and smile with black teeth and love it. with it all over your lips. loser.
why all the insults. I just think Fedor dodging real fighters. Brett Rogers was not a former UFC champ nor was a top rated opponent. He had 10 wins against cans and then Arlovski. He still should have finished Fedor.
Fedor would be exposed so badly in the UFC.
Please stop the insults. I have never insulted you even when you took racial tones with Rogers. I have never ever insulted you guys. But you have called me every name in the book.
you've asked for it. tell you what, how about if you form your own opinion about something rather than reiterate verbatim every stupid word that comes out of dana's mouth. i know you still aren't convinced but dana is not the mma god. he's a thief. fedor didn't dodge anyone, he did exactly what dana did when he turned down a deal for network tv years ago. he signed the deal that was right for him. ufc is a just a trendy brand. their ppv shows are not gonna survive forever. if you had the sense to think for yourself you would see that strikeforce is doing really awesome things for the mma fans and is doing more to push the sport into the 'mainstream' than any ufc 100 ever did. that was a better HW fight than any boxing HW fight i've seen in like 8 years. and better than any ufc fight i've seen in god knows how long. i was jumping out of my seat yelling like a animal. screaming. that was soo entertaining. i would've been that excited if it were either fighter who won.
but YOU come back on here with no disgrace and continue to vomit your crap about how strikefarce is weak and fedor is not a man.
it's too late for apologies exp, you are banned from using this site without getting ganged on. i'm not letting up on you. ever.
You obviously are entitled to your opinion. You are one of those people who like to piss on our constitution and censor freedom of speech. I don't even like Dana. But he is right. Fedor is the only major Pride guy who dodges the UFC. Why? Because most of Pride fighters have been exposed. I bet Dos Santos would rip Fedor a new one like he did with Crocop.
You can hate me. You can try to censor me. But it doesn't change the fact that Fedor had no business fighting Rogers. And he got swept by a guy who doesn't know how to spell Jujitsu. He got exposed (according to your hero Joe Rogan).
You are just mad because 5 million people saw a fat guy (who is considered the best in history by his cult members) get exposed on TV. It's really simple. Fedor is not a fighter. He is a brawler. He'll get knocked out sooner rather than later.
And Rogers had to shoulder the burden of media work because he is black. Fedor didn't have to do squat. It's not fair, and Scott Corker made a big mistake sleeping with M1. Now they are going to beat all his heavyweights and take Fedor with them. StrikeForce will go bankrupt, and Fedor will go back to japan, fighting gaints, freaks, and dopers.
If you censor freedom of speech, you are an enemy of our constitution and need to be arrested.
man exp, you're just dumb. you are banned from here. get lost you loser. you are not welcome on here. you have exposed yourself. you still think dana is right?? haha lmfao. you are just a sheep. waiting to be told what to like, what to wear, what to say. you don't belong here. people here are appreciative of the great show and great fight and you have bad things to say about something that was a blessing for true mma fans and people who have interest in the sport just got a dynamite example of how far mma has come and where it truly stands today compared to boxing. even my dad enjoyed it. you're a loser exp, a sore-loser and are not welcome here.
there are mostly 2 kinds of haters in mma. ufc haters and anything that's not ufc haters.
exp, i have no idea what kind of hater you are. you're one of those- just haters. what are you hating on??
exp, you are so naive and immature that you have no idea how naive and immature you are.