The ad begins, "My name is Rashad Evans. I am a UFC fighter."
We MMA fans might take this for granted, but in the 1990s, a company as mainstream as Microsoft would have preferred an endorsement from Saddam Hussein to an endorsement from a UFC fighter. It really is extraordinary how far the sport has come in such a short period of time.
Guys like Evans -- smart, articulate, attractive, college educated -- are laying the groundwork for a day when participating in MMA won't be the kind of thing that gets used to attack someone's character.