The ad shows Evans on the canvas, looking into the camera and yelling, "You got a problem with that?" What's noteworthy about it, to me, is that a company as mainstream as Microsoft would feature a UFC fighter in its commercials. It wasn't that long ago that UFC was far too marginalized for any big company to want to be associated with it. Now it's the people who don't recognize mixed martial arts as a legitimate sport who are marginalized.
Via Tech Crunch.