The UFC is starting to step up its efforts to promote UFC 88. The main event of Chuck Liddell vs. Rashad Evans probably doesn't need a whole lot of promotion. Even though he went 1-2 in 2007 and hasn't fought yet in 2008, Liddell is still probably the UFC's most popular fighters.
But I like the way they're promoting the Rich Franklin vs. Matt Hamill fight, which I think has the potential to be a good battle and features two of the UFC's most interesting personalities. I'm also very much looking forward to Dan Henderson vs. Rousimar Palhares, which is on the UFC 88 undercard but isn't mentioned in this video. For a card without a title fight, UFC 88 is strong.