That's a video EliteXC produced to introduce fans to Jake Shields, who's fighting Nick Thompson for the welterweight title. I think it does an excellent job of using the types of personal elements that will attract casual fans.
Shields is a better fighter than he gets credit for -- I have him in my MMA top 25, but few people outside the most hard-core of MMA fans have heard of him. His fight with Thompson should be just the kind of thing that turns casual MMA fans into serious MMA fans.
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